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GRASSROOTS
Cutting-edge stream team promotions create buzz, generate awareness, drive tune-in and increase ratings. |
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MONK SAYS DIRTY CARS ARE A CRIME! Street teams gave away free car washes, air fresheners and car cleaning kits in Los Angeles. Huge success! |
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WESTMINSTER KENNEL CLUB DOG SHOW Advertising Age's Top 10 Non-Traditional Campaigns included USA's Westminster Dog Show grassroots efforts at #5. "In a new twist on outdoor advertising, USA hired dog street teams, dressing them in garb promoting tune-in. The paw brigade was a howling success, with ratings up 35%." |
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